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The Rise of the TG Ecosystem: Traffic and Monetization Opportunities Behind 950 Million Users
Discussion on TG Ecosystem and Its Traffic Play
1. Introduction to the TG Ecosystem
TG: A rapidly growing global social platform
TG is becoming one of the fastest-growing social platforms globally, with monthly active users exceeding 950 million. As a mainstream communication tool in the CIS region, TG is similar to WeChat in terms of functions and ecosystem. Compared to WhatsApp and Facebook Messenger, TG has higher openness, more complete features, and a tighter ecosystem.
TG has 240 million users in the CIS region and a large number of users in emerging markets such as India, Indonesia, Nigeria, and Iran. It is worth noting that among TG's nearly 1 billion users, the proportion of cryptocurrency users is not high; in many countries, TG is just an ordinary instant messaging software.
TG ecological function construction
Public accounts, Moments, and other functions have become important infrastructure and growth tools for TG ecosystem developers. Some well-known projects enhance user engagement and community atmosphere by releasing short videos. The live streaming feature is similar to WeChat group live broadcasts, and some projects are attempting to develop it. In addition, founder Durov's public account serves as a reference for TG ecosystem entrepreneurs.
The TG mini program ecosystem is developing rapidly, having basically covered the types of WeChat mini programs, and some new categories have emerged. Recent popular mini programs include ride-hailing, e-commerce, ticket purchasing, and short dramas.
The advertising system of TG has not yet formed an industrialized customer acquisition method. Currently, the official advertising system mainly supports graphic advertisements for public accounts, but due to the lack of user information collection, it is difficult to achieve precise delivery. As a result, some informal advertising systems have emerged, attempting to solve data-related issues through on-chain data, group chat performance, and other methods.
2. Discussion on TG Traffic Growth
The huge potential of TG mini-games
TG provides huge traffic opportunities for overseas mini-games, and there may be significant growth in penetration rate and user numbers in the future. Currently, the form of TG mini-games is still evolving. Although competition is fierce, the penetration rate of TG mini-games still has a lot of room for improvement based on the penetration rate of Facebook.
Combining the user growth of the TG platform itself, the increase in the penetration rate of mini-games may bring about double growth. In addition, TG's product iterations will continuously release new benefits.
How does the TG project expand its market?
The TG project needs to first clarify the target user group and market. Positioning can be determined from two dimensions: geographical location and Web2/Web3. In terms of the geographical dimension, there are significant cultural differences among TG users in different regions, requiring targeted strategies. In terms of user profiling, it is important to distinguish between Web2 and Web3 users, as many projects primarily have off-chain users.
In terms of monetization models, in addition to issuing assets, income can also be generated by selecting suitable markets and user groups. Existing projects have successfully achieved this through pure Web2 in-app purchases ###IAP(, but a more common approach is the hybrid model of IAP and heavy asset issuance. The customer acquisition path for TG is quite unique and relies heavily on the social viral effect of seed users.
![Crypto Growth Theory｜TON Foundation Kenny: Discussion on TG Ecosystem Traffic Play])https://img-cdn.gateio.im/webp-social/moments-ce604d797d5b20480a4fa5bc30c7f7f5.webp(
) The Importance of the CIS Market
The CIS region is an important market for the TG ecosystem, not only because of the large number of users, but also due to the high quality of users and their usage duration. Many well-known TG projects come from Russian-speaking areas. In contrast, although India has the largest number of users, its user value and penetration rate are relatively low. Markets such as Iran are also worth paying attention to.
TG still has a lot of traffic from outside the platform, especially the large traffic platforms in the Russian-speaking region that are worth exploring. Some projects are already looking for agency partnerships on platforms like TikTok and YouTube.
![Crypto Growth Theory｜TON Foundation Kenny: Discussion on TG Ecosystem Traffic Play]###https://img-cdn.gateio.im/webp-social/moments-556b436f8522c4c7994a8921aae446a3.webp(
III. Some Suggestions on Growth
The development cost of the TG project is low, although the expectations are uncertain, the return on investment is high.
Currently, there is no mature path for scalable growth, and multiple attempts are needed.
Products should not seek to be the best, but rather to be the most suitable and the most compatible with the current environment.
Treat users as growth partners, not just traffic.
The new hybrid monetization model is gradually becoming clear, with the core being to establish a value feedback loop.
Social dissemination can be considered from three levels: product social functions, value chain design, and cultural attributes.
![Crypto Growth Theory｜TON Foundation Kenny: Discussion on TG Ecosystem Traffic Play])https://img-cdn.gateio.im/webp-social/moments-2b5578ed5cd6b0b4f94deb6a6aec8133.webp(
![Crypto Growth Theory｜TON Foundation Kenny: Discussion on TG Ecological Traffic Strategies])https://img-cdn.gateio.im/webp-social/moments-a066fcb44ed012b2b8c2424e2514fd80.webp(