Japanese listed companies are accelerating their embrace of BTC: from asset reserves to operational model innovation

Japanese listed companies are currently igniting a wave of Bitcoin application. Recently, two companies, Metaplanet and Remixpoint, announced that they will upgrade Bitcoin from a mere asset reserve to a core tool for corporate financial operations, marking a new stage in the Application Layer of Crypto Assets within local enterprises. Metaplanet pledges BTC to acquire a Japanese digital bank Metaplanet's strategic transformation is particularly aggressive, as the company plans to use Bitcoin as leverage to acquire a Japanese digital bank. This former hotel operator has transformed into a "Bitcoin concept stock" since 2024 and has accumulated a holding of 15,555 Bitcoins.

On July 8th, Metaplanet announced a more ambitious plan to use Bitcoin as collateral for financing to acquire profitable businesses, including digital banks. Metaplanet CEO Simon Gerovich revealed that the company's goal is to increase its Bitcoin holdings to 210,000 coins by 2027, accounting for 1% of the total Bitcoin supply. This strategy has been recognized by the market, with the company's stock price surging 386% this year, reaching a market capitalization of 1.03 trillion yen (approximately 700 million dollars).

Remixpoint pays CEO executive compensation in BTC. Coincidentally, on the same day, Remixpoint announced a groundbreaking personnel policy, which will pay the CEO and executives' salaries in Bitcoin. This is not only the first case in Japan but also establishes an innovative model of "shareholder perspective management." The company explained that this move aims to achieve a value system where the management shares risks and benefits with shareholders.

At the same time, as a company deeply engaged in the crypto assets field, as of June 13, 2025, Remixpoint holds Bitcoin worth 16.03 billion yen, Ethereum worth 330 million yen, and a portfolio of crypto assets including SOL, XRP, and DOGE, with a total asset value exceeding 17.1 billion yen.

The innovative practices of these two companies both show a trend of converging paths. Metaplanet expands its business landscape through Bitcoin collateral financing, transforming digital assets into acquisition leverage; Remixpoint explores the application of Crypto Assets in the compensation system, reconstructing the corporate governance model. These attempts are breaking through the traditional positioning of Bitcoin in enterprises, no longer just an anti-inflation tool, but also a catalyst for innovation in business models. The trend of BTC in global asset reserves It is noteworthy that this round of innovation by Japanese companies coincides with the global institutions accelerating their adoption of Bitcoin. The continuous accumulation by Strategy and the expansion of BlackRock's Bitcoin ETF indicate that traditional companies' perception of Bitcoin is shifting from "high-risk speculative asset" to "strategic reserve asset." Meanwhile, the practices of these two listed Japanese companies are even more proactive, aiming to further explore the application potential of Bitcoin in key business areas such as financing, mergers and acquisitions, and compensation. In summary, Metaplanet's bank acquisition plan and Remixpoint's compensation reform effectiveness will become an important reference case for market observation. Regardless, this bold attempt by Japanese listed companies will accumulate valuable experience for future participants and continuously promote the essential transformation of Crypto Assets from being a reserve asset to an operational tool. Overall, the bold attempts of these two companies are essentially an expansion of the boundaries of Bitcoin's commercial applications. Regardless of their ultimate effectiveness, these practices provide a new perspective on the value realization of Crypto Assets in enterprise-level scenarios, and also indicate that the application potential of Crypto Assets in the future commercial field is far from exhausted.