Multiple banks have lowered the fees for purchasing Auto-Invest and other fund products, which experts in the industry believe will help enhance the attractiveness of the products.

On January 3, Jin10 Data reported that several banks have recently launched a wave of fee reductions for the sale of mutual fund products, with the lowest rates for subscription, Auto-Invest, and other fees reduced to 10%. Industry insiders believe that the current fund sales market competition is intensifying, and banks can enhance the attractiveness of products and activate the market by lowering transaction fees and benefiting investors. In the next step, banks need to continuously enhance their sales service capabilities and improve customer experience.